Kellogg’s launches a new variant - Special K Protein & Fibre

The new breakfast cereal promises a big nutrition punch

India, March 30, 2017: Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio. The new offering, Kellogg’s Special K Protein & Fibre, is a delicious, cranberry-flavoured ready-to-eat cereal made with whole wheat, with added protein and fibre, making it high in protein and fibre. Also, it is fortified with 8 key essential vitamins and iron thereby making it a deliciously satisfying and a nourishing cereal offering for those who want to kick start their weight management journey. Available in 445gm box, Kellogg’s Special K Protein & Fibre costs INR 199.

Kellogg’s has always championed the importance of eating breakfast every day. The Special K portfolio has become to be known as an ally to consumers who are looking for a nourishing breakfast option without compromising on taste to kick start their weight management journey. Kellogg’s Special K Protein & Fibre, along with skim milk/ curd and fruits/ dry fruits, is a breakfast option for such consumers. “Foods high in protein and fibre help one feel full – thereby may help in reducing hunger pangs. Kellogg’s Special K Protein and Fibre is high in protein and fibre and can be enjoyed with skim milk or curds and fruit.  Regular breakfast consumption along with regular exercise and a balanced diet along with an active lifestyle can help people manage their weight, said Samreedhi Goel, owner of an exercise studio “SIZEWISE” and Consulting Nutritionist for Kellogg’s.

Speaking on the new Kellogg’s Special K Protein & Fibre variant, Sangeeta Pendurkar, Managing Director at Kellogg India Pvt Ltd. said, “Every new offering from the Kellogg’s bowl is to address a specific consumer need. This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead. Through the Special K portfolio, we are trying to address a bigger shift in mind set and inculcate the importance of eating a balanced, nutritious meal and not eating less in one’s journey to stay fit.”

Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson shared the creative thought behind the campaign. “The heart of this campaign is about being in step with today's health conscious women. They are looking for healthier ways to manage their weight rather than diet. And this point is made in our ad by none other than Deepika Padukone - a terrific example of someone who believes in leading a healthy lifestyle by eating well balanced meals including a nourishing breakfast and exercising regularly.”

One can consume Kellogg’s Special K Protein & Fibre with skimmed milk for a classic breakfast feel or mix it with yoghurt to change it up. Add fruits, dry fruits or nuts to the mix for a yummier and balanced meal. For those who avoid dairy, it can be consumed with almond milk and soymilk.

Kellogg’s Special K Protein & Fibre is available at all leading local supermarkets and grocery stores, and on leading ecommerce sites.

Eating a balanced breakfast daily along with regular exercise, balanced diet and an active lifestyle is important for one’s weight management journey. International research has also stated that people who eat breakfast like low-fat Kellogg’s Special K with skim milk and fruit tend to be slimmer than those who don’t eat breakfast. 


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Karishma Bhagi
Karishma.Bhagi@kellogg.com
+91 9769121991

Priyanshi Shah
Priyanshi.Shah@madisonpr.in
+91 9029299479