Kellogg Special K presents a delicious new offering -‘Special K Multigrain & Honey’

The new ready-to-eat cereal from Special K portfolio provides goodness of oats, wheat, rice & the great taste of honey

India, 18th May 2016:

Kellogg Special K brand believes in inspiring women to get back to life and do things they always love to do. To do the same, the brand believes in providing the best in breakfast that one needs to feel their best. Taking this intent forward, Kellogg Special K has launched Special K Multigrain & Honey which is  a mix of ingredients that are a source of fibre and protein that is not just nourishing but delicious as well. This new ready-to-eat cereal consists of flakes made of wheat, rice and oats, coated with delightful taste of honey and mixed with rolled oatsIt is a true ally for women who want to have a nourishing and delicious breakfast having only 2% fat and with no added preservatives. Apart from this, the naturally low fat, low cholesterol and 100% vegetarian cereal   makes it a great offering. 

Women often play a tug-of-war between the need for prudent or nutritious options and cravings for something tasty. Special K Multigrain & Honey delivers the perfect taste which enriches and delights the consumers in their weight management journey.

Harpreet Singh Tibb, Director of Marketing, Kellogg India added, “Our aim is to have Special K Multigrain & Honey become a breakfast ally to consumers, offering them a delicious and nourishing option without having to compromise on taste. It adds to the portfolio of Special K with one more great food option for which consumers have shown a great liking towards in our research.”

Special K Multigrain & Honey, is available in 435 gm SKUs priced at Rs 179 /-.

*Eating breakfast every day is the first step in the journey towards weight management. Kellogg Special K is a 98% low-fat breakfast option that as part of a low fat well-balanced diet and a regular exercise regime can partner women in their weight management journey.  It is enriched with eight essential vitamins and is a source of protein and fibre.


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Karishma Bhagi
Karishma.Bhagi@kellogg.com
+91 9769121991

Priyanshi Shah
Priyanshi.Shah@madisonpr.in
+91 9029299479