Kellogg launches Ragi Chocos, a new delicious and nourishing breakfast for growing children - Kellogg’s brings an Indian traditional grain,’ragi’ in a new format

India, June 16, 2016:

Kellogg’s Chocos, the leading breakfast cereal brand for children in India introduces ‘ragi’ in a newer avatar to the table. The new Kellogg’s Ragi Chocos is made with Ragi and has the same yummy chocolaty taste of Kellogg’s Chocos, making this new breakfast offering the perfect double role of taste and nourishment.

Mothers usually associate ‘ragi’ as the first solid food given to their children and trust ‘ragi’ for its rich nutrient value. However, the inherent taste and visually unappealing nature of ragi restrict mothers from including the grain as part of their child’s daily diet. The great taste that makes Kellogg’s Chocos a favourite, would provide mothers the opportunity to bring in the goodness of ragi to their children’s breakfasts. Kellogg’s Ragi Chocos is high in essential nutrients like protein and calcium. Protein helps in growth & maintenance of the body and calcium helps in maintenance of normal bones. These nutrients help fuel your child’s growing body. Besides, the yummy chocolatey taste makes for an ideal breakfast option for children.

Sangeeta Pendurkar, Managing Director, Kellogg India added, “Mothers are constantly trying to balance taste and nourishment for their children to the extent of hiding nourishing elements creatively inside their children’s favorite foods. Kellogg’s Ragi Chocos is a great answer to this. ‘Ragi’ is well-known as traditional millet that has been given to children by mothers in different formats. Kellogg’s Ragi Chocos is high in protein high and calcium, in addition to being low in fat, high in fibre and fortified with 11 essential vitamins and minerals. Kellogg’s Ragi Chocos, is playing the double role of combining the much-loved great chocolaty taste of Chocos, with the goodness of Ragi”

With Ragi Chocos, Kellogg has brought an ancestral grain like ragi to the forefront; continuing in its endeavor to provide innovative breakfast solutions and by making it tasty and enjoyable for children.


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Karishma Bhagi
Karishma.Bhagi@kellogg.com
+91 9769121991

Priyanshi Shah
Priyanshi.Shah@madisonpr.in