Kellogg’s Breakfast Pledge receives overwhelming response

- Crosses 1 Mn – pledges to gift 2 Mn breakfasts
- Kellogg’s successfully culminates its Breakfast Pledge initiative by gifting breakfasts in schools across Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata~

India, 9th November, 2015:

Keeping in mind the focus on feeding dreams of Indians, Kellogg India’s Breakfast Pledge 2015 initiative commenced in September 2015. This initiative called upon people through various touch points to take a pledge to eat breakfast every day; with every pledge, Kellogg’s would gift a breakfast to a school child. Kellogg’s launched their thought provoking campaign earlier this year ‘Bade Sapno Ki Sahi Shuruat’ #Feedingdreams with Saina Nehwal as the brand ambassador.

Saina Nehwal kick started this year’s breakfast pledge by flagging off the Kellogg’s Breakfast Pledge van which travelled across the six metros, educating people about the Power of Breakfast and taking breakfast pledges. Though the target for this year was to gift 1 million breakfasts to school children, the campaign has received an overwhelming response across all cities and has reached a 2 million mark.

Speaking about the initiative and reaching the 2 million breakfasts milestone, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “This initiative has gone from strength to strength since 2014, when we first began the Breakfast Pledge. It is a shining example of how businesses can make a difference in the local communities in which they operate. Our commitment to this program is deep rooted and we are grateful to all our supporters who have been a part of the Breakfast Pledge initiative and are helping us achieve the momentous milestone of 2 million. Kellogg India is proud to have inspired the development of such a worthwhile program and we hope to keep spreading the awareness about the importance of a balanced breakfast among Indians, to ensure that families are nourished so that they can flourish and thrive.

Kellogg’s has already started gifting breakfasts to school children and more than 42000 breakfasts have already been gifted so far. 


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Karishma Bhagi
Karishma.Bhagi@kellogg.com
+91 9769121991

Priyanshi Shah
Priyanshi.Shah@madisonpr.in
+91 9029299479