Kellogg’s introduces its very own quintessential modern Indian family with the launch of its new campaign.
~ ‘Kellogg’s Wale Guptaji ki Family’ campaign presents a series of entertaining short videos to highlight 100+ customized recipes using Kellogg’s Corn Flakes ~
Mumbai, 30th March 2015: Kellogg’s Corn Flakes,the flagship product of Kellogg India takes a light and amusing spin on the fact that every member of the family has varied tastes and preferences. The ‘Kellogg’s Wale Guptaji ki Family’ is a relatable household family, having universal appeal, which has been brought to life through this new campaign, emphasizing that “There is only one way to eat corn flakes- Your way”. This campaign adopts a very different take on recipes and customization of cereal in the Indian breakfast market by Kellogg India.
For the first time, Kellogg’s presents a sitcom to highlight a host of easy to do, interesting and tasty corn flakes recipes for every occasion. For the first time we are also sharing recipes that go beyond sweet recipes and include savoury recipes, recipes for milk shakes and yogurt based recipes, The characters featured in the videos are charming, fun and extraordinarily engaging to the contemporary Indian family.
This 360 degree digital campaign leverages platforms such as YouTube, Facebook and Twitter to engage with consumers and promote over 100 recipes on cornflakes. The campaign also integrates key influencers like celebrities and bloggers, to promote these recipes and videos. An exciting on-ground ‘Cook-Off’ has been designed for societies across specific cities in the country, to directly engage with consumers and educate them about the customization proposition. The campaign will also roll out a nation-wide contest inviting customized recipes from consumers.
Speaking about this initiative, Harpreet Singh Tibb, Director of Marketing, Kellogg India said, “We are excited to present this new campaign which is based on the insight that people love to consume cornflakes in their own personalized way. Cornflakes are versatile and work well to cater to different taste palates. The campaign delves deep into consumer engagement through the digital sphere, as Kellogg’s moves ahead from being an erstwhile traditional media player, to recognizing the changing media consumption habits of their core target audience. We are sure that our audience will connect with ‘Kellogg’s Wale Guptaji ki Family’ campaign which is our first infotainment campaign. This first-ever campaign in the Indian breakfast market aims to reiterate that Kellogg’s Corn Flakes can be customized brilliantly to suit the varied tastes and moods of each family member.” These videos received over 1 million views in the first week of being aired over digital.
About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.
Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.
To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.
<For further information, please contact: