Get ready for some spacey fun with Kellogg’s Chocos Moons and Stars.

Mumbai, 21 June 2012: Kids today are amongst the pickiest eaters! Any Mom will vouchsafe for the fact that taste, variety and excitement are perhaps the three most important criteria for kids when it comes to food. Moms, however, are concerned whether what they feed their kids is nourishing and good for them. Though there are myriad options available in the market that are fun and tasty, Moms are always on the lookout for options that deliver on nutrition too.

To add excitement and “spacey” variety to the kids’ breakfast table, Kellogg India launches a new variant under its “Chocos” brand - Kellogg’s Chocos Moons and Stars, in yummy crescent-shaped moons and deliciously chocolaty stars. Made with whole grain, it provides essential nutrients like Fibre, Vitamins and Minerals including Iron and Calcium. So while kids can launch themselves into a world of space-age imagination through their bowl of Kellogg’s Chocos Moons and Stars, Moms will have the satisfaction of feeding their little ones food that has the goodness of Wholegrain.

Commenting on the launch, Sangeeta Pendurkar (MD, Kellogg India) said, “Kellogg’s Chocos Moons and Stars will add elements of taste, fun and adventure for kids during breakfast while moms can feel reassured that their kids are getting the goodness of whole grain in a fun and engaging way.”

The pack for the product is designed to highlight the excitement of space adventure, while keeping the food central to the design. The launch will further be supported by an impactful media campaign featuring a 3D animation TV commercial that has a kid and Coco setting off for a fantasy space mission.

Available in supermarkets, departmental stores and general trade stores across the country, Kellogg’s Chocos Moon and Stars is priced at Rs 10 for 30g, Rs 55 for 140g and Rs 140 for 350g


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in