Kellogg’s Corn Flakes launches breakfast recipe book with Brand Ambassador Sakshi Tanwar and Nutritionist Pooja Makhija

The book launch, hosted by Sakshi Tanwar and Pooja Makhija, is the culmination of a nationwide Kellogg’s Corn Flakes recipe contest.

Mumbai, 20th December 2013: Kellogg’s Corn Flakes, the flagship product of Kellogg India has launched for the first time, a recipe book with 108 of the best consumer generated recipes. These recipes constitute the nourishing Kellogg’s Corn Flakes along with interesting, tasty and nutritious ingredients like nuts, seeds, fresh and dry fruits. The launch was held in the presence of brand ambassador Sakshi Tanwar along with acclaimed nutritionist, Pooja Makhija, who felicitated the winners of the contest.

A whole host of entries to the contest were received which comprised of highly interesting and innovative recipes. Mrs. Parizad from Pune and Mrs. Anna Pinto from Delhi were declared the winners with their ‘Honey Almond Magic!’ and ‘Wholesome and Energising breakfast!’ recipes.

The event witnessed an enthusiastic meet and greet with brand ambassador Sakshi Tanwar and nutritionist Pooja Makhija. The recipe book, with an introduction on the importance of breakfast by Pooja Makhija, was launched with great excitement, driving home the proposition that there is only one way of having Kellogg’s Corn Flakes - Your Way!

Kellogg’s Corn Flakes special edition packs will be sold in the market soon, with the pictures of the winners and their winning recipes.

 

Speaking on this occasion, Mr. Harpreet Singh Tibb, Marketing Director, Kellogg India says, “Kellogg’s Corn Flakes is a very simple and tasty food that can be easily customised by consumers. We have discovered in our journey with consumers that they like to add nutritious ingredients like fruits, nuts, seeds and flavours etc. to customize the Kellogg’s Corn Flakes breakfast in their own way, to appeal to each family members’ taste preferences. After all, there is only one way to have Kellogg’s Corn Flakes, that is your way. At the same time, we understand from homemakers that they are very keen to give something different each morning for breakfast. This campaign, therefore, provided a platform for homemakers to share their innovative recipes along with their personal stories. The compilation of this recipe book will provide many homemakers with interesting ideas to give their families a chance to have a tasty, nourishing and balanced breakfast each morning with Kellogg’s Corn Flakes.”

Kellogg’s Corn Flakes breakfast is a balanced breakfast comprising of cereal, milk and fruit that ensures a great kick start to a family’s day. Kellogg’s Corn Flakes – golden toasted flakes fortified with Iron Shakti and 8 essential vitamins, is a nourishing breakfast option that provides limitless room for personalization with various toppings such as fresh fruits, dried fruits, seeds and nuts etc.


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in