Kellogg’s Chocos transports kids to an exhilarating world of gaming with its new ‘Chocolaty fun’ campaign.
Mumbai, July 30 2012: Kellogg’s Chocos, the popular breakfast cereal for kids is back to capture the attention of today’s ‘game-agers’ with its new ‘Chocolaty Fun’ campaign. Kids today are glued to gaming and gadgets have become their friends. With this insight, Kellogg’s Chocos has launched this exciting campaign that seamlessly transitions the kid in the campaign from the real to the imaginary world of a video game.
Built around the world of gaming, the new Chocos TVC includes real life acting and cutting edge 3D animation. In the TVC, a young boy sees himself in a video gaming mode and accompanies Coco the monkey as they go through various hurdles to collect Chocos and milk. After successfully completing the level, they are thrilled to see the chocolaty swirl of Chocos and milk in the bowl.
Going one step further to build the consumer-brand interaction, the TVC is being brought to life as an actual game that’s available on mobile and desktop platforms. There are other exciting ways that this will be brought to life in the days after the TVC breaks.
According to Vikram Bahl, Marketing Director, Kellogg India, “Fantasy and imagination continue to be the centre-piece of kids’ world. With this new campaign, we are tapping into existing “fun” activities for today’s kids’ and thereby making the brand more relevant and contemporary.”
Vice President & Executive Creative Director, JWT, Mumbai, Nandita Chalam says, "The chocolaty taste of Kellogg's Chocos transports a child into a world of fantasy. The new Chocos television commercial takes children into their current favourite world of fantasy - the world of gaming. The mission of the exciting game, full of thrilling obstacles and cool gadgets, is to collect Chocos and milk. But what happens when Coco and our protagonist collect enough Chocos and milk? You will have to watch the commercial to find out!
The TVC, scripted by young JWT copywriter, Anshuman Bhattacharya, has been animated by E Suresh of award- winning animation house, Eeksaurus."
Agency: JWT Mumbai
Vice President & Executive Creative Director: Nandita Chalam
Vice President & Strategic Planning Director: Rajesh Mehta
Vice President & Client Services Director: Samarth Shrivastava
JWT Team that worked on the film (including servicing + creative): Karan Shrikent, Anshuman Bhattacharya, Swati Bobde, Vineeta Sukhija, Amita Servaia
Production house: EEksaurus, Director: E Suresh
About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.
Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.
To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.
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