Kellogg’s Chocos signs on charming South Indian actress Sneha as its new brand ambassador

Sneha to endorse Kellogg’s Chocos in an exciting new commercial

Mumbai, February 26th, 2013: Kellogg’s Chocos, the popular kids’ cereal, takes on board the award winning South Indian actress, Sneha as its brand ambassador. Sneha enjoys great salience in the South amongst mothers and families and will star in a new campaign being rolled out by the brand.

Speaking on her association with the brand, Sneha, the new brand ambassador of Kellogg’s Chocos says, “Kellogg’s Chocos is something that I have grown up eating while I was at school. It is a great feeling to know that I have been chosen to endorse something that I am so familiar with and truly enjoy eating even now. I’ve seen my sister’s kids enjoy Chocos for years. Kellogg’s Chocos gives her the reassurance about her kids’ breakfast as it is made with whole grain. In short, it provides many roti like qualities for kids.” Commenting on the new appointment, Harpreet Singh Tibb, Marketing Director, Kellogg India says, “Our research shows that mothers are always looking for breakfast options that are not only tasty, but also nourishing for thier kids. Kellogg’s Chocos made with whole grain wheat has many roti like qualities, and moms can be assured of a nourishing and yummy breakfast option for their kids. Sneha has already captured the hearts of many South Indian households with her various movie roles. She has always taken roles that are more real than glamorous and enjoys a great affinity in the South with moms. She embodies the values that Kellogg’s Chocos stands for and is among the most recognizable faces in the region. We felt her fit with the brand was natural and we hope that, post this campaign, many mothers will say - Paushtik khilao, don’t chhupao!”


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in