Kellogg’s Chocos signs on celebrity mother Juhi Chawla as its new brand ambassador

Juhi Chawla to endorse Kellogg’s Chocos in an exciting new commercial

Mumbai, February 28th, 2013: Kellogg’s Chocos, the popular kids’ cereal, takes on board the much loved Bollywood actress, Juhi Chawla as its brand ambassador. She will be the face of Kellogg’s Chocos and will star in a new campaign being rolled out by the brand. Speaking on her association, Juhi Chawla, the new brand ambassador of Kellogg’s Chocos says, “Kellogg’s Chocos has been a favourite with my children for a number of years now and it feels great to be associated with a brand that they have been consuming for so long. It gives me a sense of reassurance about my kids’ breakfast as it is made with whole grain. In short, Kellogg’s Chocos provides many roti like qualities for kids.”

Commenting on the new association, Harpreet Singh Tibb, Marketing Director, Kellogg India says, “Our research shows that mothers are always looking for breakfast options that are not only tasty, but also nourishing for thier kids. Kellogg’s Chocos made with whole grain wheat has many roti like qualities, and moms can be assured of a nourishing and yummy breakfast option for their kids. Juhi personifies the Kellogg’s Chocos mother and her connect with mothers of young children is unmatched. There was no doubt in our minds that she should be associated with the brand. We hope that post this campaign, many mothers will say - Paushtik khilao, don’t chhupao! ”


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in