Kellogg’s Chocos makes breakfast more fun with ‘The Amazing Spiderman’

Mumbai, 21 June 2012: The undisputed leader in the breakfast category for kids, Kellogg’s Chocos, collaborates with “The Amazing Spiderman” to make breakfast more exciting and enjoyable.

To add to the fun filled breakfast, with every pack of 700g and 350g of Kellogg’s Chocos, kids will receive free ‘The Amazing Spiderman’ LED projectors and Gliders. This spidey super hero experience will be amplified on-ground across gaming zones and the lucky winners stand a chance to win tickets to see the movie on the big screen!

Kellogg’s Chocos and ‘The Amazing Spiderman’ partnership is being rolled out on air through a TVC bringing the superhero experience and showcasing the exciting free gizmos in pack.

TVC Link: 


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in