Kellogg’s Chocos brings gaming to life for kids through augmented reality

Mumbai, August 29th 2012: Kellogg’s Chocos, the popular kids’ breakfast cereal organized a unique augmented reality experience in Mumbai today, where participating kids starred in a special Kellogg’s Chocos game as their own avatars. The evening saw kids thronging to Oberoi Mall, Goregaon to get a hands on feel of being a part of a live virtual game. Leading actress and brand ambassador, Karisma Kapoor led the way by conducting a demo for the kids and wishing them luck for the game.

The mall was abuzz with kids rooting for each other as they joined, Coco the monkey, in a quest to collect Kellogg’s Chocos and milk. Parents were cheering for their kids as they whizzed around maneuvering every hurdle that came their way. As part of the augmented reality game, kids faced various obstacles and completed levels to collect just the right amount of Kellogg’s Chocos and milk for their bowl. One could see the level of excitement amongst the kids through their ecstatic reactions. The exceptional quality and the technology used for the augmented reality game left the kids spellbound with its life-like feel. As part of the campaign, Kellogg’s Chocos has also launched a brand new TV advertisement and a game which will be available online for Java/Android platform phones soon. This will let the kids continue their interaction with the brand within their homes.

“The Kellogg’s Chocos augmented reality game got my kids really excited. They have had a blast this evening; their priceless expressions say it all. The set-up of the game in itself with the technology used was thrilling; my kids were simply raving about it all the time”, a parent quoted.

According to Vikram Bahl, Marketing Director, Kellogg India, “Today, fantasy and imagination continue to be the centre-piece of a kid’s world. Kids today are glued to gaming gadgets and Kellogg’s Chocos has brought the game in the TV commercial to life by making it a live, out of home activity for kids. With Kellogg’s Chocos, we are always on the lookout to create an adventure and give kids a fun experience. With augmented reality, we are tapping into existing “fun” activities for today’s kids and thereby making the brand more relevant and contemporary. The response has been overwhelming”.

Brand ambassador, Karisma Kapoor, said, “It was indeed a fun evening to see so many kids getting to experience a real life augmented reality game, all thanks to Kellogg’s Chocos. I’m proud to be associated with Kellogg’s Chocos; the brand has made breakfast, such a fun-filled adventure for kids. The entire augmented reality platform was extremely engaging and interactive”.

The parents of the kids were also handed over the YouTube link where they could watch their kids experience the game and share the clip with their friends.


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in