Kellogg’s All Bran Wheat Flakes new TVC ‘Happy Inside, Happy Outside’ salutes the many roles of today’s woman, featuring Tisca Chopra
Mumbai, July 30th 2012: The all new Kellogg’s All Bran Wheat Flakes comes with more fibre and added bran, its new campaign salutes the many roles played by today’s woman, represented by popular film and television actress Tisca Chopra. The campaign reiterates the thought of ‘Happy Inside, Happy Outside’ based on the insight that for women to play their many roles with ease and happily, they need to feel good from the inside.
The campaign targets Indian women between 35 to 40 years of age who may be prone to digestive irregularity due to either considerable impact of hormones, poor eating behavior, insufficient exercise, hectic lifestyle or other medication that affect the digestion process.
In the new Kellogg’s All Bran TV Commercial, Tisca Chopra is seen in the various avatars that a homemaker takes on through the day. From helping her child with a science project, to fixing a flat tyre with her husband, to helping her mother-in-law learn to send emails, it highlights that she must adequately nourish and care for herself first, in order to carry out these responsibilities with a smile.
Kellogg India says, “The foundation of Kellogg’s strategy for All Bran is to understand the consumer’s functional and emotional needs. All Bran is the #2 brand for Kellogg’s globally and is built on the insight that in order to fulfill multiple roles as a woman, it is important to first take care of herself. A fibre-rich breakfast helps have a healthy digestive system that can help you feel better and happy on the inside, so that you are happy outside.”
Talking about the campaign, Samarth Shrivastava, Vice President & Client Services Director, JWT says, “We do a lot of consumer work with homemakers and we saw a marked shift in her role, she does so much more for her family than before, she is now a true partner to her husband, a sangini, not just an ardhangini, she partners him in all all decisions related to the household and even manages finances in some cases. Therefore the creative trigger for Kellogg’s All-Bran Wheat Flakes was 'I'm every woman'. We are very happy with the way the TVC has turned out.”
• Agency: JWT Mumbai
• Vice President & Executive Creative Director: Nandita Chalam
• Vice President & Client Servicing Director: Samarth Shrivastava
• JWT Team that worked on the film (including servicing + creative): o Servicing: Swati Bobde, Rahul Chandwani, Rohit Rebello o Creative: Monika Dhoke
• Production house: Ibis Films
Kellogg’s All Bran Wheat Flakes ready-to-eat whole wheat cereal is high in fibre providing 5 grams of fibre in a single serve and therefore can help women meet part of their fibre requirements. Fibre can help women maintain digestive health since it helps speed up the movement of food through the digestive system, which in turn may help cleanse the digestive system.
Kellogg’s All Bran Wheat Flakes packs packs are available at Rs. 49 for 160 gms and Rs. 140 for 425 gms.
About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.
Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.
To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.
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