Kellogg India appoints Harpreet Singh Tibb as new Marketing Director

Mumbai, 17th January 2013: Harpreet Singh Tibb, General Manager, Packaged Foods - Hindustan Unilever Ltd. has been appointed as the new Marketing Director, India and South Asia, Kellogg with effect from 15th January 2013. Harpreet joins the cereal market at a time when there is fierce competition in the breakfast space. He will be spearheading the marketing operations for India and South Asia, with an aim to accelerate growth performance.

A graduate from IIM, Calcutta, Harpreet, will be taking on the position of Vikram Bahl who has been with Kellogg India for a period of over 4 years. Bahl has shifted base to the U.S. to take on the role of Associate Director, Snacks Marketing, Kellogg U.S.

During his 15 years at HUL, Harpreet held different roles in India across the beverages, personal skincare and packaged foods business. He has been instrumental in the success of the Lifebuoy brand and has led a diverse portfolio of skin-cleansing brands - Dove, Lux International, Liril, and skin care brands - Pears and Vaseline. He is also the man behind winning campaigns for Annapurna, Kissan and Knorr. In his role as Regional Beverages Director - South Asia, Harpreet managed a complex portfolio consisting of 9 brands across 4 different countries.

Besides Harpreet Singh Tibb who joins as Marketing Director, the Kellogg India leadership has been strengthened significantly over the last one year with several external hires. Mr. T.S. Venketram, Supply Chain Director, joined from Britannia in February 2012. To lead sales, Mr. Kenny Abraham, joined as Director of Sales from PepsiCo in April 2012. From GlaxoSmithKline, Mr. Deepak Shrivastav joined Kellogg India in October 2012 as Chief Legal Counsel.


 

About Kellogg Company:
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, CheezIt®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Kellogg India:
Kellogg in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes®, positioned to all members of the family, other loved brands include Kellogg’s CHOCOS®, Kellogg’s Honey Loops, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its hot breakfast portfolio includes Kellogg’s Oats which is available in both, plain and flavored variants. Kellogg also forayed into snacks by introducing Pringles® in India.

Kellogg’s growth in India has been guided by the company’s purpose of nourishing families so they can flourish and thrive. As a part of this belief, Kellogg India champions the importance of breakfast to ensure a great start to the day, highlighting the benefits of cereal as a part of a balanced breakfast.

To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. For Kellogg India specific information, visit www.kelloggs.in.

For further information, please contact:

Sanyukta Lal,
Sanyukta.lal@madisonpr.in