November 09, 2015
Kellogg’s Breakfast Pledge receives overwhelming response
Crosses 1 Mn – pledges to gift 2 Mn breakfasts
~ Kellogg’s successfully culminates its Breakfast Pledge initiative by gifting breakfasts in schools across Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata~
Mumbai, 9th November, 2015: Keeping in mind the focus on feeding dreams of Indians, Kellogg India’s Breakfast Pledge 2015 initiative commenced in September 2015 . This initiative called upon people through various touch points to take a pledge to eat breakfast every day; with every pledge, Kellogg’s would gift a breakfast to a school child. Kellogg’s launched their thought provoking campaign earlier this year ‘Bade Sapno Ki Sahi Shuruat’ #Feedingdreams with Saina Nehwal as the brand ambassador.
Saina Nehwal kick started this year’s breakfast pledge by flagging off the Kellogg’s Breakfast Pledge van which travelled across the six metros, educating people about the Power of Breakfast and taking breakfast pledges. Though the target for this year was to gift 1 million breakfasts to school children, the campaign has received an overwhelming response across all cities and has reached a 2 million mark.
Speaking about the initiative and reaching the 2 million breakfasts milestone, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “This initiative has gone from strength to strength since 2014, when we first began the Breakfast Pledge. It is a shining example of how businesses can make a difference in the local communities in which they operate. Our commitment to this program is deep rooted and we are grateful to all our supporters who have been a part of the Breakfast Pledge initiative and are helping us achieve the momentous milestone of 2 million. Kellogg India is proud to have inspired the development of such a worthwhile program and we hope to keep spreading the awareness about the importance of a balanced breakfast among Indians, to ensure that families are nourished so that they can flourish and thrive.
Kellogg’s has already started gifting breakfasts to school children and more than 42000 breakfasts have already been gifted so far.
About Kellogg’s Company:
In India, Kellogg is primarily focused on educating the Indian consumers about the importance of breakfast as a great start to the day and enlightening them about the benefits of cereal as part of a balanced breakfast. Kellogg is known for its flagship brand Kellogg’s Corn Flakes® with its range of five variants positioned to all members of the family. Kellogg’s CHOCOS® with its three variants and Kellogg’s Honey Loops® are positioned to kids. The company’s portfolio in India also includes Kellogg’s Special K®; Kellogg’s All Bran Wheat Flakes®; four variants of Kellogg’s Muesli®, Kellogg’s Oat-bites® and the Kellogg’s range is available in single-serve pouches at Rs. 10 and Rs. 5. Kellogg forayed into the hot cereal segment in India with the launch of Kellogg’s Oats®. Today, the portfolio also includes three savoury oats variants namely Tomato Salsa, Green Pudina and Simply Pongal.
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.
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