NEWS RELEASES

Kellogg’s Special K introduces ‘Tasty Mantras’ - 30 delicious ways of eating Kellogg’s Special K

Ranveer Brar & Samreedhi Goel collaborate to create 30 lip smacking & fantastic food recipes

Mumbai, 16 October 2015: If you believe that there is only one way to eat Kellogg’s Special K think again! Kellogg’s Special K is proud to introduce ‘Tasty Mantras’- a range of 30 lip smacking recipes.  These mouthwatering, easy to make recipes have been crafted by the very talented and charming chef Ranveer Brar and nutritionist Samreedhi Goel, who have monitored all the recipes, ensuring that Kellogg’s Special K can be eaten in many different ways.

Kellogg’s Special K believes that the key to feeling special is to eat food that you can enjoy.  The brand has consistently strived to be an ally for women who are on their weight management journey. Who would’ve ever thought that of making Berry Breakfast Tarts, Banana Mango Pancakes, Chaat salad, Pesarattu Waffles, with Kellogg’s Special K. As part of a healthy well balanced diet and an active lifestyle, Kellogg’s Special K Tasty Mantras provides every woman with a variety of recipes that can be easily prepared with Kellogg’s Special K. What’s more; there are recipes for different categories like Breakfast, Salads and Snacks so that there is variety during different meal times

Chef Ranveer Brar who created the delicious recipes said, “I like to surprise myself in whatever I do, the challenge was to create a range of scrumptious dishes with one hero ingredient. And here we are, presenting ‘Tasty Mantras by Kellogg’s Special K’, 30 ways to tickle one’s taste buds in minutes. We really hope these easy- to- make recipes make space in every weight manager’s life.”

Speaking on how one can add variety to their diet while on a weight management journey, nutritionist, Samreedhi Goel, added, “When we hear the word ‘Weight Management’ the first thing we think about is holding back on our favorite food items which eventually result in eating tasteless and boring food which one cannot stick to in the long run. Keeping the long term goals and taste in mind we have crafted these 30 delicious recipes using Kellogg’s Special K to add variety and taste.”

Speaking about the ‘Tasty Mantras’ by Kellogg’s Special K, Harpreet Singh Tibb, Marketing Director, Kellogg India said, “A woman faces various obstacles in her journey towards weight management and these everyday challenges can become a source of demotivation. Kellogg’s Special K aims to inspire these women by keeping their everyday weight management journey on track and to ensure that, we have introduced ‘Tasty Mantras’ by Kellogg’s Special K. We are excited to offer these delicious recipes that Chef Ranveer Brar and nutritionist Samreedhi Goel have created for Kellogg’s Special K.”

Eating breakfast everyday is the first step in the journey towards weight management. Kellogg’s Special K is a 98% low-fat breakfast option that as part of a low fat well-balanced diet and a regular exercise regime can partner women in their weight management journey.  It is enriched with eight essential vitamins and is a source of protein and fibre. Now one can enjoy the goodness of Kellogg’s Special K as part of the fanciest, lip smacking recipes all through the day.

To know more, log on to:

http://www.specialk.co.in/en_in/home-page.html

To view the Kellogg’s Special K ‘Tasty Mantras’ recipes log on to:

https://www.youtube.com/user/SpecialKindia

About Kellogg’s Company:

In India, Kellogg is primarily focused on educating the Indian consumers about the importance of breakfast as a great start to the day and enlightening them about the benefits of cereal as part of a balanced breakfast. Kellogg is known for its flagship brand Kellogg’s Corn Flakes® with its range of five variants positioned to all members of the family. Kellogg’s CHOCOS® with its three variants and Kellogg’s Honey Loops® are positioned to kids. The company’s portfolio in India also includes Kellogg’s Special K®; Kellogg’s All Bran Wheat Flakes®; four variants of Kellogg’s Muesli®, Kellogg’s Oat-bites® and the Kellogg’s range is available in single-serve pouches at Rs. 10 and Rs. 5. Kellogg forayed into the hot cereal segment in India with the launch of Kellogg’s Oats®. Today, the portfolio also includes three savoury oats variants namely Tomato Salsa, Green Pudina and Simply Pongal.

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.

To learn more, visit www.kelloggcompany.com or follow on Twitter @KelloggCompany, YouTube and on Social K. For Kellogg India specific information, visit www.kelloggs.in

For further information, please contact:

Madison PR

Neha Sharan

Email: neha.sharan@fort.madisonindia.com

View all other press releases.

Contact Us

For any media queries, please email malika@fort.madisonindia.com or neha.sharan@fort.madisonindia.com